這是一個戰略至上的時代

你要是不懂點戰略

那可就是out了

本周末 Wenbin Yuan 教授就為大家帶來

—— STRATEGIC MANAGEMENT

課程安排

上課時間：2017年8月19~20日（周六日）

上課地點：上海交通大學徐匯校區

主講教授

●  Wisconsin registered professional geologist and hydrologist

●  CEO and founder of Dakota Intertek Corp

●  one of the founders of American Chinese Scientists and Engineers

●  VP and Funder of BrainSymphonics LLC

●  over 20 years of Management experience in industry, startups, schools, non-profit organizations and international consulting business helping American companies to enter into China’s market

Course Objectives

●The Strategic Management Flow Chart Process and each element and why the basic elements are interconnected, especially why vision and mission are so important in the strategic management process as a foundation and why it is so difficult to build a good vision and mission that all stake holders will share whole heartedly for long time and how do we use them to deal with constant changes through time.

●Key Elements and Terms in Strategic Management and the examples of successes and failures

●Basic Components of Vision and Mission Statements and why it is so challenging to provide them to an organization

●Complete Basic Internal and External Assessment and use the BCG analysis for real life problems, especially your own life stories

●Develop and Assess their own Strategy Management Style and Method in students’ own companies or own lives, especially the vision and mission as foundations.

先睹為快

戰略管理（strategic management）可定義為一門形成、執行及評估可以讓組織達成目標之跨功能決策的藝術與科學。或者說怎樣給企業和員工以企業特有的工作價值，生命意義和溝通方式以及糾錯方式的科學。

△ 完整的策略管理模型

△ 關鍵的外部力量與組織間的關系

△ 依據主要負責人員來劃分的策略層級